The 4 Principles of 'Conscious Capitalism'

If you had a chance to implement a system that would bring in 10 times more profit than similar firms in your market, would your first thought be about what you’d have to give up to do so? What part of your soul you’d have to sell?

The truth is that by doing business the right way -- being truly authentic, sticking wholeheartedly to your ethics and morals, and caring more about your customers and employees than your shareholders -- you can achieve that gain without losing your soul.

The truth is that by doing business the right way -- being truly authentic, sticking wholeheartedly to your ethics and morals, and caring more about your customers and employees than your shareholders -- you can achieve that gain without losing your soul.

Conscious Capitalism is the system that lets you do this. I know, because we launched Conscious Capitalism San Diego last week (disclosure: I’m president of the board of directors). As the 20th local chapter worldwide, the results are clear: Conscious Capitalism companies don’t only outperform the market by 10.5 times, they even outperformed the Good to Great companies such as Fannie Mae and Walgreens by 300 percent -- by doing business the “right way.”

Imagine that: you don’t have to give anything up to become a market leader.